Mobile Advertising: 1,300% growth until 2012
18 November 2009
Mobile advertising in all regions is continuing to grow through the economic downturn, driven by interest from advertisers in this new opportunity and by the increased use of smartphones and the wireless Internet. Total spending on mobile advertising in 2008 was $530.2 million, which Gartner expects to will grow to $7.5 billion in 2012.
The mobile channel will be used as part of larger advertising campaigns in various media, including TV, radio, print and outdoors.
Source of the information: Gartner Identifies the Top 10 Consumer Mobile Applications for 2012