Instant Messenger Promotion
4 August 2009
Most known Eastern European instant messenger Gadu-Gadu has promoted its mobile Java application by sending it via Bluetooth marketing hotspots located at busiest bus stops in Warsaw, Poland.
The campaign attracted local press, and after just one day became very popular in town. Key benefit for customers was they could download the application for free, simply by pressing "Yes", and connect with friends from their network.
10 bluAir desktop pro units have been used for 3 days.