Nike Ignite and Bluetooth-based Feedback from Customers
31 March 2009
Nike Ingnite is one of the most interesting Bluetooth campaigns out there. It took place in Malaysia in a number of the biggest Nike stores. The reason this campaign can be treated as unique is the fact that it used a full two-way Bluetooth communication with the client.
The information exchange enveloped a number of phases. First, the units were sending a branded Java application (developed by the bluAir team), with a menu of available files. There was plenty to choose from, as we offered: wallpapers, screensavers and movies presenting the skills of some of the most well known football players sponsored by Nike. The client did not receive everything at once - he was given the possibility to choose which content is the most interesting for him, or her. In spite of dividing the acquisition of content into phases the whole process was a big success and it took only a few seconds to receive the desired file to ones mobile phone.
bluAir desktop pro units with the bluResponse functionality units were used in this campaign - the latter allowed the reception of the answers submitted by the clients - this gives us the possibility to create even more advanced Bluetooth marketing events.