National Geographic Movies via Bluetooth
24 April 2009
Nat Geo Music, a new tv channel presenting music of different cultures of the world and another program in National Geographic's offer, has been launched in April. bluAir units have been used to promote the launch of the new channel.
For three weeks in Cinema City Theatres 25 bluAir hotspots have sent out movie files encouraging to get to know the new channel. The movie file included samples of traditional sounds from all the continents. No wonder that this particular content was very popular - the overall download rate has reached almost 40,000! And as National Geographic is well known for its involvement in preserving the natural environment only ecological means of advertising were used - no paper wasted on leaflets (which usually end up in the bin, anyway). The campaign managed to reach a very big number of potential clients - all due to very attractive content and the bluAir technology.