Swift: Music Promotion via Bluetooth
30 November 2008
A campaign that has stated beyond any doubt that Bluetooth marketing can be successfully put to use in the world of art. A young German artist decided to pick bluAir from a number of European bluetooth solution providers to promote his new album during an event in Berlin. Swift, in reality: Rene Meusel, is a rising pop music star. So far he has participated in a large number of projects, but now, going solo, he should be able to reach stardom with ease.
Swift wanted to work with something modern, with the solution of the future and so he chose the bluAir solution. During an all night show two desktop units were sending out a Java application that provided more info on the artist. Proper optimalization offered a small size of the application at the same time leaving the content intact. Apart from a picture gallery the users had a chance to access to two demo songs and an animation. Another treat that could not have been left behind was the contact to the artist, additional info about him and some facts focusing on the new album. The application was offered in a number of languages.
The two hotspots managed to cover the entire club. Each offering 56 concurrent Bluetooth connections, which guaranteed a very fast ditribution rate to all the clients inside the club (over a thousand people). Swift himself was very pleased with the results of this action, as his fans received a very interesting application, which they can now access at any given time.