Bluetooth Marketing News and Case Studies: Nokia Trends Lab

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Nokia Trends Lab

6 September 2007

Nokia Trends Lab

An experimental event Nokia Trends Lab took place at the Warsaw former manufacture of Koneser vodka. Guests not only could listen to stunning music, but also download Nokia Trends Lab wallpapers and ring tones (music by the event’s artists). All this was possible thanks to our bluAir transmitters: three stationary and five pocket devices carried by hostesses worn in white laboratory suits.

Almost one thousand people downloaded Nokia Trends Lab wallpapers and ring tones. bluAir transmitters established connections with 5924 mobile phones.

International stars performed: Booka Shade, Max Sedgley and the Shoots and Soulwax Nite Versions, along with Polish artists: Plastic, Smolik, Electricity and Beats Friendly with Novika. The audience admired also the works of six thematic laboratories, which had been working since the end of July.