Need for Speed Mobile Demo in Orange Stores
5 January 2009
bluAir is broadcasting Need for Speed Undercover demo games in Orange Stores across Warsaw, Poland. The business model behind this is to allow Orange to generate additional profits on selling games via SMS.
The advantage of use of bluetooth marketing here is that it is extremely easy for people to download demo game (in contrary to e.g. sending special SMSes, which requires some effort and is never free) – they just have to turn on their bluetooth. And once you play a bit, you may be eager to buy a full version.