Bluetooth Marketing News and Case Studies: bluAir @ Expo 2008 in Saragossa

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bluAir @ Expo 2008 in Saragossa

23 June 2008

bluAir @ Expo 2008 in Saragossa

Among many attractions at the Expo 2008 in Saragossa (Spain), Polish Exhibition provided special bluetooth marketing communication operated by bluAir platform.

bluAir desktop servers were integrated with 63" touch panel. Visitors could select the content they are interested in, by touching content thumbnails displayed on the big screen. Among content files, visitors could download Polish music, Java brochures highlighting tourist attractions, information about culture, industry and other areas of life in Poland.

Polish Exhibition appeared to be a great success, and has been ranked 3rd by the visitors. bluAir team received special thanks from the Polish Agency for Enterprise Development.

During one month of exhibition 1,100 visitors downloaded content to their mobile phones.