Bluetooth Marketing Campaign at the Hockey Game
11 March 2009
Vienna Capitals Ice hockey Team ordered the MGM blueGATE system as a new opportunity for their sponsors. Three different contents were sent including a contest sponsored by Kelly’s. Visitors were introduced by the speaker/promotor of the event and stickers in the entrance area. This testrun was quite difficult because of the loudness and the action of the game that kept visitors busy with the game and not with their mobiles. But during the brakes we had good results and very good feedback from the visitors.
Detected handsets: 1270
Reached handsets: 411