Android 2.0 supports Bluetooth
27 November 2009
Google announced finally Android supports Bluetooth, including very anticipated file transfer functionality. This is very good news for proximity marketers! New smartphones such as Motorola Milestone (Droid), Motorola XT701, Motorola XT800, HTC Google Nexus One, Samsung I6500 Saturn will support easy Bluetooth communication lacking in Android v1.
More info at Android Developers.
Mobile Advertising: 1,300% growth until 2012
18 November 2009
Mobile advertising in all regions is continuing to grow through the economic downturn, driven by interest from advertisers in this new opportunity and by the increased use of smartphones and the wireless Internet. Total spending on mobile advertising in 2008 was $530.2 million, which Gartner expects to will grow to $7.5 billion in 2012.
The mobile channel will be used as part of larger advertising campaigns in various media, including TV, radio, print and outdoors.
Source of the information: Gartner Identifies the Top 10 Consumer Mobile Applications for 2012
Bluetooth Experience Meeting 2009 in Vienna
9 September 2009
On behalf of Mr August Gramann, CEO of MGM Consulting GmbH, Austria, we encourage you to participate in Bluetooth Experience Meeting in Vienna, Austria (9th September 2009)
For registration details, please follow this link:
http://www.mgm-consult.com/anmeldung
Instant Messenger Promotion
4 August 2009
Most known Eastern European instant messenger Gadu-Gadu has promoted its mobile Java application by sending it via Bluetooth marketing hotspots located at busiest bus stops in Warsaw, Poland.
The campaign attracted local press, and after just one day became very popular in town. Key benefit for customers was they could download the application for free, simply by pressing "Yes", and connect with friends from their network.
10 bluAir desktop pro units have been used for 3 days.
Bluetooth Marketing at Health Fair, Portugal
7 May 2009
Health Fair - Exponor. Awesome Software, distributor of bluAir products in Portugal, has presented Bluetooth Marketing transmission solutions at Exponor Health Fair, where various solutions, products and health equipment that can contribute to a better quality of life, has been demonstrated.
Visitors were attracted with mobile Java brochure (download from here) broadcasted by bluAir, a bluetooth marketing platform.
National Geographic Movies via Bluetooth
24 April 2009
Nat Geo Music, a new tv channel presenting music of different cultures of the world and another program in National Geographic's offer, has been launched in April. bluAir units have been used to promote the launch of the new channel.
For three weeks in Cinema City Theatres 25 bluAir hotspots have sent out movie files encouraging to get to know the new channel. The movie file included samples of traditional sounds from all the continents. No wonder that this particular content was very popular - the overall download rate has reached almost 40,000! And as National Geographic is well known for its involvement in preserving the natural environment only ecological means of advertising were used - no paper wasted on leaflets (which usually end up in the bin, anyway). The campaign managed to reach a very big number of potential clients - all due to very attractive content and the bluAir technology.
Nike Ignite and Bluetooth-based Feedback from Customers
31 March 2009
Nike Ingnite is one of the most interesting Bluetooth campaigns out there. It took place in Malaysia in a number of the biggest Nike stores. The reason this campaign can be treated as unique is the fact that it used a full two-way Bluetooth communication with the client.
The information exchange enveloped a number of phases. First, the units were sending a branded Java application (developed by the bluAir team), with a menu of available files. There was plenty to choose from, as we offered: wallpapers, screensavers and movies presenting the skills of some of the most well known football players sponsored by Nike. The client did not receive everything at once - he was given the possibility to choose which content is the most interesting for him, or her. In spite of dividing the acquisition of content into phases the whole process was a big success and it took only a few seconds to receive the desired file to ones mobile phone.
bluAir desktop pro units with the bluResponse functionality units were used in this campaign - the latter allowed the reception of the answers submitted by the clients - this gives us the possibility to create even more advanced Bluetooth marketing events.
Bluetooth Marketing Campaign at the Hockey Game
11 March 2009
Vienna Capitals Ice hockey Team ordered the MGM blueGATE system as a new opportunity for their sponsors. Three different contents were sent including a contest sponsored by Kelly’s. Visitors were introduced by the speaker/promotor of the event and stickers in the entrance area. This testrun was quite difficult because of the loudness and the action of the game that kept visitors busy with the game and not with their mobiles. But during the brakes we had good results and very good feedback from the visitors.
Detected handsets: 1270
Reached handsets: 411
MGM blueGATE delivers content at the Discoteque
3 March 2009
Praterdome – biggest Discotheque in Austria/Vienna – started the promotion of the new “opener” sound file as a ringtone in combination with a wallpaper sent by MGM blueGATE. Approx. 3,500 visitors were introduced to switch on their Bluetooth by DJs, Video screnns and visual promotion. With just two bluAir units in action we had about 1,750 discovered handsets and about 800 delivered contents. The heads of Praterdome were very impressed and signed a one year contract with MGM blueGATE systems, distributor of bluAir products in Austria.
Detected handsets: 1750
Reached handsets: 800
Need for Speed Mobile Demo in Orange Stores
5 January 2009
bluAir is broadcasting Need for Speed Undercover demo games in Orange Stores across Warsaw, Poland. The business model behind this is to allow Orange to generate additional profits on selling games via SMS.
The advantage of use of bluetooth marketing here is that it is extremely easy for people to download demo game (in contrary to e.g. sending special SMSes, which requires some effort and is never free) – they just have to turn on their bluetooth. And once you play a bit, you may be eager to buy a full version.
Swift: Music Promotion via Bluetooth
30 November 2008
A campaign that has stated beyond any doubt that Bluetooth marketing can be successfully put to use in the world of art. A young German artist decided to pick bluAir from a number of European bluetooth solution providers to promote his new album during an event in Berlin. Swift, in reality: Rene Meusel, is a rising pop music star. So far he has participated in a large number of projects, but now, going solo, he should be able to reach stardom with ease.
Swift wanted to work with something modern, with the solution of the future and so he chose the bluAir solution. During an all night show two desktop units were sending out a Java application that provided more info on the artist. Proper optimalization offered a small size of the application at the same time leaving the content intact. Apart from a picture gallery the users had a chance to access to two demo songs and an animation. Another treat that could not have been left behind was the contact to the artist, additional info about him and some facts focusing on the new album. The application was offered in a number of languages.
The two hotspots managed to cover the entire club. Each offering 56 concurrent Bluetooth connections, which guaranteed a very fast ditribution rate to all the clients inside the club (over a thousand people). Swift himself was very pleased with the results of this action, as his fans received a very interesting application, which they can now access at any given time.
Javatech ranked 2nd in Central Europe
15 September 2008
Thanks to the trust of our customers, we've been developing really fast from the very beginning, reaching 3-digit revenue growth in 2003, 2004, 2005, 2006 and 2007.
Javatech, the vendor of bluAir solutions, has been ranked 2nd among fastest growing IT companies in Central Europe in 2008 Deloitte FAST 50 Rising Stars ranking. Javatech was the only vendor of mobile solutions in the TOP-10.
bluAir @ Expo 2008 in Saragossa
23 June 2008
Among many attractions at the Expo 2008 in Saragossa (Spain), Polish Exhibition provided special bluetooth marketing communication operated by bluAir platform.
bluAir desktop servers were integrated with 63" touch panel. Visitors could select the content they are interested in, by touching content thumbnails displayed on the big screen. Among content files, visitors could download Polish music, Java brochures highlighting tourist attractions, information about culture, industry and other areas of life in Poland.
Polish Exhibition appeared to be a great success, and has been ranked 3rd by the visitors. bluAir team received special thanks from the Polish Agency for Enterprise Development.
During one month of exhibition 1,100 visitors downloaded content to their mobile phones.
Nokia Trends Lab
6 September 2007
An experimental event Nokia Trends Lab took place at the Warsaw former manufacture of Koneser vodka. Guests not only could listen to stunning music, but also download Nokia Trends Lab wallpapers and ring tones (music by the event’s artists). All this was possible thanks to our bluAir transmitters: three stationary and five pocket devices carried by hostesses worn in white laboratory suits.
Almost one thousand people downloaded Nokia Trends Lab wallpapers and ring tones. bluAir transmitters established connections with 5924 mobile phones.
International stars performed: Booka Shade, Max Sedgley and the Shoots and Soulwax Nite Versions, along with Polish artists: Plastic, Smolik, Electricity and Beats Friendly with Novika. The audience admired also the works of six thematic laboratories, which had been working since the end of July.